Experience

Zaiba has trained, advised and supported individuals, businesses, charities and organisations of all sizes across numerous sectors and markets, including in the UK, Europe, United States, Asia and the Middle East. Her focus is always to develop positive relations with all those she works with and achieve the best outcome for them.

  • “With a strong understanding of how legal and communication advice should work together for the benefit of a client, Zaiba gets to grips with complex matters quickly and is able to carefully consider a problem from various angles. She acts fast, is a team player and provides what clients need – solid advice and guidance.”

    Partner, Leading Law Firm

  • “Zaiba’s collaborative approach and attention to detail helped us deliver high-quality presentations and confidently prepare for Executive and Board reviews. Her expertise in structuring presentations and refining key messages ensured clarity and alignment and her contribution was instrumental in making this a success.”

    COO, FTSE 100 Company

  • “Stepping in at a time of crisis, Zaiba quickly strengthened our communications approach, bringing clarity, structure and calm when it was most needed. Her ability to navigate a sensitive and complex communications situation while maintaining steady messaging was impressive. Her professionalism, strategic insight and steady presence made a significant difference to our organisation at a critical time and we are deeply grateful for her support.”

    Shakespeare’s Globe

  • “Zaiba's detailed preparation and ability to connect our messaging on complex topics with the wider societal context meant that her media training sessions added real world value to our teams. Personable, matter-of-fact and responsive, she offered tailored advice and shared simple and relatable guidance which increased capability. It was an absolute pleasure to work with her.”

    Coca-Cola Europacific Partners

  • “Zaiba provided strategic communications counsel to our executive and board through a prolonged period of challenge, pressure and scrutiny. Her depth of understanding of risk, the legal context and the need for authentic and transparent communications was invaluable. Most crucially, Zaiba combines emotional intelligence and sensitivity with a laser focus, clarity and insight. We were extremely grateful for her support, advice and counsel and it was a pleasure to work with her.”

    Chartered Institute of Fundraising

  • “Zaiba helped us to focus on the key issues during a very complex time, ensuring we achieved balance across a number of different viewpoints. We benefited from Zaiba's vast experience in dealing with high profile incidents across the sector, dealing with the most important issues in the moment but also casting our sights forward to plan ahead.”

    RSPCA

  • “Our team lacked the experience to articulate our vision and message for our external advocacy. Zaiba helped us to progress and aligned us on our goal, whilst coaching us on crafting compelling messages. We faced a daunting challenge: addressing over 5000 people live. With Zaiba’s help, we delivered our first captivating speech with conviction and enthusiasm, framing our views around powerful questions and today, we build on that experience.”

    VP, Global Energy Company

  • “At a time of crisis, Zaiba has demonstrated she can navigate complex and sensitive matters with a strong understanding of the legal framework. It is reassuring to have her support on communications where she uses her judgement and experience such that she quickly gains the confidence of those she helps. She is calm and considered in her approach. Her media background means she is able to view problems from many perspectives which is a great help.”

    Partner, Leading Law Firm

  • “Zaiba was very clear in helping to engineer some important risk-management and recovery decisions inside an organisation with a complex structure and whose staff were under extreme pressure. She immediately demonstrated the professional tools to add value and – personally – worked very smartly, rapidly and assertively to win the confidence of Oxfam decision-makers.”

    Oxfam

  • “Zaiba’s direct yet incredibly warm and welcoming approach to media training brings out the very best in her trainees. She encourages open and honest dialogue and exchange of ideas throughout to make for truly productive and engaging coaching sessions. Each and every session is always bespoke to the individuals involved and meticulously researched in advance, with clear goals established from the outset.”

    Sotheby's

  • “Zaiba provided invaluable support for our clients, including well-known brands. We called upon her at short notice and she immediately mastered the brief. She had a forensic eye for detail and crucially she impressed us with her calm approach and warmth. She adjusted swiftly to our culture and that of our clients. At difficult times, we had great confidence in her clarity, insight and perspective and her ability to provide business savvy and realistic guidance.”

    Headland Consultancy

  • “Zaiba’s advice and support was faultless. Whilst she’d had no prior exposure to our situation, she was able to immerse herself very quickly and elicit the information required with exactitude and speed, despite the many stakeholders and parties involved. Her background as a journalist proved extremely helpful in pointing out the risks and how to avoid them, which helped us ultimately to mitigate the situation further.”

    Eleven Sports

  • “Our senior spokespeople are constantly facing scrutiny from a broad range of audiences - customers, global media, investors and others. Zaiba's external perspective and journalistic skill in her media training is very valuable to our company. She has in-depth knowledge of the challenges we face and is always extremely well-prepared. Zaiba quickly strikes up a rapport with our executives which is important for gaining their trust.”

    FTSE 100 Company

  • “Zaiba has worked with us on a number of projects, covering a broad range of subjects and we’ve always found her training and advice incredibly helpful. Preparing for media interviews can feel very intimidating but she is great at putting people at ease and we always see a noticeable development in confidence and skill through the training.”

    Museum of London

  • “Zaiba has impressive expertise in guiding clients through crisis scenarios and is an outstanding media trainer. She is able to utilise her wealth of experience as a news reporter at the BBC and Channel 4 to great effect and brings real insight and depth. She has worked with some very significant clients and all have credited her with providing the best preparation they have ever received. I cannot recommend her highly enough.”

    Board Director, Leading Agency

  • “Zaiba’s input has been invaluable. Her careful consideration of difficult and sensitive matters has allowed me to feel that we can control a crisis. I felt so much better and calmer knowing that she was working with us at difficult times.”

    Bauer Media

  • “As our CEO and spokespeople prepared to engage with the media, Zaiba's insight in to the opportunities and challenges they might face was invaluable. The training she provided was really productive, interesting and enjoyable and gave us the confidence to communicate. Through her expertise, preparation and understanding of our organisation and the issues we face, it was very evident the coaching was tailored to our specific needs and we were in very good hands.”

    DACS

  • “Zaiba provided consistent guidance and support every step of the way, from an objective standpoint that's a breath of fresh air. She was well informed about our company. The opportunity of having such a highly skilled professional to give guidance and insight and to challenge us was very useful. We have had really positive feedback from our team on both the style and delivery of the media training that she provided.”

    Too Good To Go

  • “At a crucial time when we needed to demonstrate the value of our complex business, the merit of the presentation training Zaiba provided was undoubtedly significant. She helped us to recognise what was important in our narrative in areas such as financial benefit, innovation and culture. She then helped us to make sure we delivered this content with conviction and commitment. Right across our senior leadership, we welcomed her ability to grasp where we needed to be and how to get there.”

    VP, Global Business

  • “Dealing with a sensitive internal matter, Zaiba advised the leadership and our Board on how to manage the situation. She worked closely with our legal team so we could take a proactive stance and respond in an appropriate and confident manner. We undoubtedly benefited from her thoughtful and clear input, ability to work at speed and get to grips with complex issues and her navigation towards a successful resolution.”

    CEO, National Charity